FREQUENTLY ASKED QUESTIONS

faq | faq – faq

faq-faq-faq-adjd ADJ Distribution

FAQ #1 - Why do I need more of an online presence?

Think about how many people are using the internet today?  Finding items or service providers it all begins with an online search.  The numbers prove it to be beneficial to take advantage of the free online real estate.  This will only help your brand’s visibility.

Let us help improve your SEO which will get your business ranking higher in search results.

FAQ #2 - How are customers searching for my business?

Let’s dig into the online archives to answer this faq, in 2007, Google reached 438 billion searches. Ten years later in 2017, Google received 100 billion searches each month.

As you can clearly see due to the drastic change in consumer behavior, searching on the Internet has become something important that businesses can no longer ignore.  This is why Search Engine Optimization (SEO) needs more of a focus in 2018.

Remember when we were using search engines solely to answer questions, now we search for directions to the nearest store. Or we weigh our options by looking up customer reviews for products we’re considering purchasing. We even have voice assistants to aid with our searching!

Businesses need to ask themselves two questions: how are customers searching for my business and are they finding us at all?

We’re going to answer those frequently asked questions (faq) as we look at the overall change in search habits of consumers.

FAQ Continued: Local Search Will Continue to Rise

Consumers now use websites to find or engage with businesses 63% of the time. They still rely strongly on search engines to locate your business.

We’ve seen a steady increase in local search over the last few years and that’s not slowing down anytime soon.

Actually, many consumers don’t even use “near me” when looking for a local business anymore, because they already expect their search results to be localized.

In addition, when they search for a provincial business, your location and business hours are the most desired results.

Being found locally through search engines is important if the above hasn’t convinced you we don’t know what will.  We can’t stress the importance of SEO, SEO, and lets not forget SEO! LOL

Here’s a freebie, Google’s Local Services Ads (for home services businesses) and the new Facebook Local platform can help make it easier for consumers to find and interact with your business.

If you need further assistance, we can help create local search marketing plan solution that can work for you!  This will improve your local SEO.

FAQ Continued: The Voice Search shift is here

We’ve mentioned the importance of smart speakers and optimizing your business for them. Now would be the time to do so!

Every day a large percentage of consumers use voice search, from 40 percent of adults to as much as 55 percent for teens. And, even if it’s not an everyday habit for others, at least 60 percent of people have used smart speakers or virtual assistants within the last few months.

So, what are consumers using voice search for? 

Well, some people use voice to search for just that: search! Not too long ago, 25% of all Bing searches were voice search.

However, others, shop using their voice assistants. Many consumers use voice search to add items to their cart to look at later, but 57% of consumers have ordered an item through voice search.

FY your I, one-fourth of those consumers spend anywhere from $100 to $199 per purchase, so make sure your business is optimized for voice!

FAQ Continued: Consumers Looking for Reviews

We know that reviews can make or break your business.

This is because customers really want to know what other people think about your business/products. As a matter fact, 91 percent of customers who search for local businesses read online reviews to form an opinion.

More and more customers are also using the search terms “to avoid” and “is (blank) worth it?” on Google to steer clear of poorly reviewed businesses or products. Unfortunately, we’ve all dealt buyer’s remorse, so rather than continue that trend, customers are researching thoroughly to ensure that they’re completely satisfied.

It’s truly important to make sure your business is up-to-date with reviews and transparent about your products and/or services!

FAQ Continued: Mobile Search Is Very Prevalent

Have you ever noticed the number of people on their phones everywhere?

More than likely, they’re comparing prices of items online or reading reviews of products. This is nothing new and retailers like Amazon know this. In fact, they found that 75% of their digital shoppers start their consumer journey on mobile.

Now and days people would rather have the convenience and speed of searching on their mobile devices instead of using their computer.

Ok, where do consumers start their mobile search?

  • 48 percent start on search engines
  • 33 percent start on websites
  • 26 percent start on apps

Because mobile search spending is expected to reach nearly $30 billion by 2019, businesses need to go responsive now.

FAQ Continued: Final Words

Fact, new trends and technologies are constantly emerging, consumer behavior will never stay the same.

It is crucial to stay up-to-date with these trends, or you may miss out on reaching potential customers. Since search is just one aspect of consumer behavior that’s going to change over the upcoming years its best to stay ahead and focus on SEO for your business.

FAQ #3 - What is local search marketing?

To answer this faq consumers are searching for local businesses online now more than ever, and those searches usually result in an in-store visit or offline purchase.

That’s where the necessity for an impeccable location marketing strategy comes in for multi-location brands.  Let us help with your local SEO.

But who’s in charge of the marketing for all your locations?

If your locations, franchisees or individual owners/managers do their own marketing, you may have to deal with rogue data (which means you’ll end up having to correct that data and essentially do the marketing yourself).

However, if you give franchisees no control over their marketing, you’ll miss the opportunity to engage and retain franchisees by empowering them to become more involved with marketing at the local level.

The best way to find a balance between having to handle every location’s marketing yourself and allowing your locations complete freedom to market their businesses is to find a trusted partner who works with both corporate as well as each location to navigate your brand’s unique marketing needs.

Here’s how a local marketing agency can help with this faq:

SEO – Localized marketing can drive brand growth from the local level.

A localized marketing agency can work with you and your locations to drive large-scale brand growth. All you have to do is get a little competitive.

Monitoring local data (and sharing that information with each location) allows you to track trends and comparisons between local units, which also allows you to bring some competition into your strategy.

One way that we encourage businesses to get more reviews at the local level is by encouraging locations to compete to see who can get the most positive reviews over a period of time.

Incentives are up to you, but competition is a great way to get your local units involved and drive brand growth. And, if you’re working with an agency, they can monitor each location’s performance for you, so you don’t have to.

A great local marketing agency will also track trends and comparisons across locations, which will allow you to effortlessly identify your best performing locations as well as areas where you can improve.

This integrated view of your analytics will allow you to find your best opportunities to drive brand growth with improved local strategies.

An agency will clean up rogue data while adhering to brand guidelines.

Are your locations ranking in relevant local searches?

According to Deloitte, digital channels affect around $2 trillion in offline revenues. Your locations need a comprehensive strategy to rank. Otherwise, you risk missing out on a lot of revenue.

You know that rogue data can have a negative impact on your locations’ local search rankings, but what are you doing to fix that? Again, this is where your agency partner comes in to serve you and your locations.

A good local marketing agency will ask for brand guidelines before they begin working to clean up any rogue data.

Find an agency whose main focus is brand compliance at the local level to ensure a brand-approved strategy that gets your locations on the map, improves SEO, and drives brand growth.

FAQ #4 - Why focus on Social Media Marketing?

1. Social media will focus on different generations.

If you have been tailoring your social media content to the millennial crowd, you will want to revisit your strategy this year.

Thanks to the ongoing popularity of Facebook, social media platforms are seeing both older and younger demographics.

Now, about 53 percent of Facebook users are 35 or older, as well as 45 percent of people on Twitter.

At the other end of the spectrum, Instagram and Snapchat remain popular with younger users; 69 percent of Instagram users and 82 percent of Snapchat users are under 35 years old.

Over the next few years, social media populations are expected to attract older users. At the same time, you’ll want to start marketing to Generation Z who are coming out of the gates and have increased buying power for quite some time.

2. Mobile advertising on social networks will be more competitive.

Eighty percent of time spent on social media platforms is happening on mobile, so you should plan to experiment with ads on different platforms to see which ad performs best for each audience.

As you test each platform, keep in mind that mobile-friendly content should be simple, and with few keypresses required to engage with it.

Already the top mobile app of 2017, Facebook was the leader in social media ad revenue, with more than 80 percent coming from mobile ads.

Instagram and Snapchat also earned some of the most social media ad revenue through their apps.

As we see this trend continue, we expect to see more brands producing mobile-friendly content, as well as more social media platforms rolling out updated mobile-friendly features.

3. Brands will integrate more live video marketing and video content into their social media marketing.

Investing time in creating video content, especially live video, will show your customer the “other side” of your brand. This is a great opportunity to connect with your customer by showing them your light-hearted “human” side.

With more than 100 million hours of video content watched on Facebook alone daily, you need to take advantage of this unique opportunity.

A few ideas for videos include:

  • Behind-the-scenes
  • Contests
  • Daily or weekly video series
  • How-to videos
  • Interviews
  • Live events
  • Product reveals
  • Recipes
  • Takeovers
  • Answer FAQ’s

4. Customer service experiences will shift by using messaging apps.

After experimenting with different ways to communicate more efficiently with customers, many brands have been turning to messaging apps to communicate and provide a better experience for their customers.

Messaging apps are used by more than four billion users worldwide, so this method will continue to provide many opportunities in the years ahead.

Already, more than 59 percent of Americans think that social media has made customer service faster and easier to get questions and issues resolved.

5. More businesses will invest in more qualified talent.

Most companies have started hiring qualified professionals who understand how to grow a brand’s audience with a strong strategy on each social media platform.

This will not only help to grow your audience but will also keep your already established followers motivated and engaged.

To adapt to this change, you will need to hire someone who is creative, organized and tech-savvy.

So, with the new year here, remember to take a little time to reflect on what worked and what didn’t work for your social media marketing plan this past year.

FAQ #5 - What is SEO?

SEO = Search Engine Optimization

The days of thumbing through the phone book to find a reliable business are long gone.

Google and other search engines have stepped into that role with force. How do you rank in Google? Are your customers able to find you?

Search Engine Optimization (SEO) ensures that your company is positioned as best as possible to search engines. The industry is ever-changing, and if you’re not doing SEO now, you’re going to feel the effects later.

We combine on-site optimization, off-site signals, social media engagement, and reputation management to create the optimal online presence for search engines.

 

FAQ #6 - Why should I create a video?

Online video puts your brand in motion

Answer to the FAQ: Nothing connects with the younger audience more than video

A Google Consumer Survey states that 1-in-3 millennials have purchased a product as a result of viewing a video.

Video ads can also be highly targeted by demographics such as age, income, geography, and users in the buying process. Video ads are the perfect complement to any advertising campaign.

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FAQ #7 - What is Reputation Management?

Let us handle your reputation management

We get it, social media can be a scary and very opinionated place

Don’t fret. With reputation management, we track all mentions of your business name across the web and either resolve or remove the negative postings within 24-48 hours. You don’t have the time to comb through hundreds of different websites to look for poor reviews, so we do the digging for you. If we do find a negative piece of content we work diligently to resolve the issue and get your business name back in good standing.